Procter & Gamble_
Procter & Gamble Co. is an American consumer goods corporation headquartered in United States of America. It primarily specializes in a wide range of cleaning agents, personal care and hygienics products.
Challenge_
P&G approached us to run video campaigns in The Philippines for several of their brands which include Gillette, Olay and Safeguard.
The key objective of the campaign was for the right target audience to complete the video which had a duration of 30 seconds to 1 minute depending on the brand.
The main KPI’s for P&G were viewability which was tracked by MOAT based on the Media Rating Council (MRC) viewability standard as well as in-target reach where Nielsen Digital Ad Ratings came in to verify whether the video ad was served to right age group and gender.
Solution_
Future X Media ran the campaigns focusing mainly on the extensive list of Private Marketplace deals which has setup with Premium Publishers in The Philippines, giving Future X Media access to premium inventory. This was hence layered with audience data which contributed from different sources including 3rd party data, publisher data as well as audience segments built by Future X Media.
Campaign Summary_
The Philippines
Objective:
Drive quality views to the video ads
Solution:
A display campaign focusing on Private Marketplace deals for premium inventory
Ad formats:
Display video ads
Platforms:
Desktops, tablets and mobile.
Results_
The video campaigns ran very successfully generating a viewability rate of more than 75% and in-target reach of 60%.
Gillette
Olay PCC
Olay MissX
Olay Regenerist
Safeguard
Ad Creatives_
About Real-Time Bidding_
Real-Time Bidding (RTB) is an auction process for buying and selling individual ad impressions, within 100 milliseconds. Future X Media places advertisers’ bids for these impressions based on targeting parameters, providing a programmatic buying system to optimize ad spend.
Via RTB, advertisers eliminate wasted ad spend, and only bid for and buy impressions that match your targeting criteria – with absolute full transparency. You can gain profit by getting cheaper advertising placements than traditional media buying will ever do. We start with broad targeting and only focus on those critical spots that benefit your business best!