L&T Realty_

L&T Realty is the real-estate development arm of Larsen & Toubro. L&T is a major Indian multinational in technology, engineering, construction, manufacturing and financial services, with global operations. L&T was looking for a digital/online marketing company who could help them generate leads, which is when they approached us.

Challenge & Approach_

L&T Realty being a multinational company specializing in various sectors they have the capability to run multiple projects simultaneously. They have various properties which range from Rs.1 Cr – Rs.6 CR. Each property/project has a different target audience who either stay in India or are NRIs.

We made sure that the quality score attributed by Google Adwords got better on a daily basis since this always impacted the CPC in a positive way so that we could deliver more volume within the given budget. For ad copies, we used keywords, property rates and call to action phrases like “book now” in combination with multiple extensions in order to drive engagements among the target groups.

For each project/property, we had 1000+ active keywords which were being optimized on a day to day basis. Other than keywords we also had geo, age and income filter in place to increase the accuracy for the target audience. Future X Media helped L&T Realty bring down the Cost Per Acquisition(CPA) significantly.

Campaign Summary_

Location:
India
Objective:
Drive traffic to the website with end goal of getting leads
Solution:
Google search campaign with geo, age and income filters
Ad formats:
Standard search ads
Platforms:
Display and mobile

Results_

999
Clicks
999 %
CTR
999
Leads
999 %
Valid Leads Rates

Key Takeaways_

  • We have increased the number of valid leads from 22% to 37% in just 4 months.
  • With the number of valid leads increasing, we also made sure that there was a significant decrease in CPA. We brought down the CPL by 25%.
  • The number of valid leads are increasing by month on month basis which helps L&T realty to reduce overall cost per aqusition and hence driving conversions in more efficient manner.

Ad Creatives_

About Real-Time Bidding_

Real-Time Bidding (RTB) is an auction process for buying and selling individual ad impressions, within 100 milliseconds. Future X Media places advertisers’ bids for these impressions based on targeting parameters, providing a programmatic buying system to optimize ad spend.

Via RTB, advertisers eliminate wasted ad spend, and only bid for and buy impressions that match your targeting criteria – with absolute full transparency. You can gain profit by getting cheaper advertising placements than traditional media buying will ever do. We start with broad targeting and only focus on those critical spots that benefit your business best!

Date:

July 17, 2020

Category: