First Cry_
Analysis and Inferences_
With the liberty of using Social Media (Facebook) or Display medium, we were able to achieve the targets easily, be it daily or monthly.
Facebook as a platform was heavily used when it came for Prospection but Display mediums across devices gave 80% more results when it came to Remarketing (Static and Dynamic).
Hence, over the long term period, we split the budgets by concentrating Prospection more on Facebook while Remarketing on Display channels.
Results_
Growth Rate for Firstcry.com over span of 12 months
Awareness Flow Chart_
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Remarketing Flow Chart_
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Facebook Flow Chart_
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About Real-Time Bidding_
Real-Time Bidding (RTB) is an auction process for buying and selling individual ad impressions, within 100 milliseconds. Future X Media places advertisers’ bids for these impressions based on targeting parameters, providing a programmatic buying system to optimize ad spend.
Via RTB, advertisers eliminate wasted ad spend, and only bid for and buy impressions that match your targeting criteria – with absolute full transparency. You can gain profit by getting cheaper advertising placements than traditional media buying will ever do. We start with broad targeting and only focus on those critical spots that benefit your business best!